Mercedes-Benz releasing ‘Acceleration Increase’ subscription fee for electric vehicles

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Mercedes-Benz is releasing a new «Acceleration Increase» feature for its electric vehicles that costs $1,200 a year for drivers to «unleash enhanced performance» of their cars. 

The subscription will allow the Mercedes-EQ EQE and Mercedes-EQ EQS to accelerate from 0 to 60 mph .8 to 1.0 seconds faster through «fine tuning of the electric motors,» according to the German automaker. 

Presentation of the new Mercedes-Benz EQ electric vehicles on November 07, 2022, in Lisbon, Portugal. (Horacio Villalobos Corbis/Corbis via Getty Images / Getty Images)

«The feeling of driving your Mercedes-EQ is a new experience every day – particularly its powerful, immediate acceleration,» Mercedes explains. «Acceleration Increase boosts this performance even further: electronically increasing the motor’s output also increases the torque significantly, giving you a faster 0-to-60 MPH time.» 

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Once the feature is unlocked for the yearly $1,200 fee, the car’s maximum motor output will increase by 20 to 24%. 

The subscription is coming soon in the U.S. A spokesperson for Mercedes-Benz did not respond to questions on Sunday about the timetable for its release. 

The ‘Acceleration Increase’ feature will allow the Mercedes EQ vehicles to accelerate from 0 to 60 mph .8 to 1.0 seconds faster.  (Horacio Villalobos Corbis/Corbis via Getty Images / Getty Images)

01 October 2021, Spain, Barcelona: The steering wheel and display of a Mercedes EQ on the Mercedes-Benz stand at ‘Automobile Barcelona 2021.’ (Clara Margais/picture alliance via Getty Images / Getty Images)

Car companies have been trending toward releasing subscriptions for new features on their vehicles. Earlier this year, BMW started rolling out heated seats that cost roughly $15 a month in the United Kingdom and other countries. 

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BMW also offers monthly subscriptions for heated steering wheels and a high beams assistant.